Advertisement

SocialICE rescheduled and adapted amid COVID-19 surge

Published: Jan. 12, 2022 at 9:32 AM CST
Email This Link
Share on Pinterest
Share on LinkedIn

ROCHESTER, Minn. (KTTC) – Rochester’s SocialICE festival is being rescheduled and adapted to keep the community safe as Olmsted County sees an increase in COVID-19 cases.

Rochester Downtown Alliance (RDA) is collaborating with downtown bars/restaurants, Olmsted County Public Health and Mayo Clinic in rescheduling the event from February 3-5 to March 3-5, 2022.

Taking into consideration the COVID-19 circumstances, this year’s event is being adapted to Social Lights. The festival will feature the traditional format of SocialICE, but also incorporate exciting new elements.

“Our community needs something to look forward to now more than ever,” said Kanika Couchene, RDA director of events & strategic partnerships. “Equally important is offering the community a place to interact for their well-being and providing an opportunity to support downtown businesses in the process all the while keeping everyone safe. Rescheduling and adapting Social-ICE is a solution that addresses all these aspects.”

RDA is reimagining a visually stunning event with wow-factor lighting and forgoing cold-weather-dependent components like ice to include the following elements:

  • DJs/music
  • Keep individual bars’ themes and specialty drinks
  • Colorful, interactive lighting
  • Experiential activities
  • Photo station
  • Fire pits
  • Large scale entrance

Downtown bars and restaurants have shown support for this new community event by signing on as participating in Social Lights themed bar.

“Chester’s Kitchen and Bar is looking forward to honoring our first responders. It is with these people in mind we gladly support the recommendations of our local health department that the event be rescheduled for the safety of our staff and our community,” said Henry Clarin, Chester’s Kitchen and Bar director of operations.

RDA will continue to collaborate with Olmsted County Public Health regarding the latest COVID-19 guidelines and adjust plans as needed.

Visit here to keep up on details of the event as they are released.

Copyright 2022 KTTC. All rights reserved.