ROCHESTER, Minn. (KTTC) -- A local father who lost his daughter to texting while driving shared his story on Thursday ahead of a law enforcement crackdown on distracted driving.
Matt Logan told reporters about his daughter, Deianerah "Deej." Deej had just finished her first day as a senior at Byron High School when her vehicle rear-ended a school bus in Sept. 2012. She died at the age of 17.
"Because she was composing a text when she ran into the back of a school bus that was stopped on County 5, she never got to turn 18, and she never got to graduate from high school," Logan said.
Southeast Minnesota law enforcement agencies are cracking down even harder on distracted drivers starting Friday.
Law enforcement, as well as AT&T and State Farm Insurance, are joining forces in the Toward Zero Deaths campaign.
Though many drivers know texting while driving is illegal, law enforcement will be ticketing for any type of distraction, even if your eyes are taken off the road to change the radio station.
According to the Toward Zero Deaths campaign, distracted driving accounts for 25-percent of all accidents in southeast Minnesota.
Since the Toward Zero Deaths campaign started in 2003, the fatality rate has dropped 40 percent.
Violations for things like reaching for items, and day dreaming while driving could cost drivers up to $300.
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