MINNEAPOLIS (KTTC) -- A story that's generating a lot of buzz is the new look of the Minnesota Lynx jerseys which now tote a familiar name as a sponsor.
It's a result of a new partnership between the WNBA champions and Mayo Clinic.
With that deal comes prime sponsorship placement on the Lynx home and away uniforms.
In addition to jersey rights, Mayo Clinic will receive arena and court signage, as well as a presence on the Lynx website.
The new agreement is part of the previously announced collaboration that includes Mayo Clinic Square, formerly known as Block-E in downtown Minneapolis.
The Lynx season kicks off on May 16.
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