BISMARCK, N.D. (AP) -- North Dakota's tourism director says the agency's new advertising campaign will be looking for photos, videos and reviews from visitors themselves.
Sara Otte Coleman says it's part of developing North Dakota's "I Am Legendary" tourism theme. This year the campaign features an "RULegendary" Web site with links to YouTube and social networking sites.
The campaign includes TV ads that are meant to appeal to Canadians and outdoors enthusiasts. It will focus on Minnesota, South Dakota, Montana and Wisconsin, as well as Manitoba and Saskatchewan provinces in Canada.
Coleman says this year's campaign will ask visitors to stop by the "RULegendary" Web site to contribute reviews and videos of their North Dakota experiences.
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